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Primary purpose
Summary
Potential benefits
Who can use the tool?
What resources are needed?
Development, ownership and support
Social enterprise examples
Footnotes

SIGMA (Sustainability – Integrated Guidelines for Management) Guidelines

Primary purpose

The SIGMA Guidelines are an overarching integrated system developed to manage the social, environmental and wider economic impacts of an organisation’s activities. Their key aim is to improve an organisation’s performance. This is achieved not by prescribing levels of performance in the Guidelines themselves, but by laying out how organisations should set performance targets that are consistent with the operating principles they have adopted; measure their performance against these targets over time; and report against them – taking action to remedy any situations where the level or speed of performance improvement is insufficient to achieve the targets that have been set.

They bring together a wide range of approaches including social reporting, planning for sustainability [1], stakeholder engagement and a version of the Balanced Scorecard (the sustainability scorecard) to embed sustainability into the organisation’s activities.

The Guidelines take the form of a free, downloadable report. The SIGMA Guidelines are not intended explicitly for certification purposes. SIGMA believes assurance is an important component of credibility and encourages organisations to communicate and report the results of evaluations of their performance to stakeholders. A table in the Guidelines provides methods and information for providing assurance.

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Summary

The SIGMA Guidelines are a series of inter-linking and supporting components:

A set of principles to help an organisation understand how it can contribute to sustainable development, based on the five-capitals model derived from the triple bottom line, to assist in developing its own sustainable development principles in the context of its work.
A management framework that integrates sustainability issues into core processes and decision-making.
A series of tools and approaches which organisations can use to implement effective strategies, initiate culture change, promote learning, and achieve their objectives.

The SIGMA Guiding Principles consist of two core elements:

1. Managing five different types of characteristics, or ‘capital’ that reflect an organisation’s overall impact and wealth (in the broadest sense).

i Natural capital – the environment.
ii Social capital – social relationships and structures.
iii Human capital – people.
iv Manufactured capital – fixed assets, for example, tools, technology, machines, buildings and all forms of infrastructure.
v Financial capital – profit and loss, sales, shares, cash etc.

The Guidelines suggest that a sustainable organisation will maintain and, where possible, enhance these stocks of capital assets, rather than deplete or degrade them.

2. Accountability: being transparent and responsive to stakeholders and complying with relevant rules and standards.

The Guidelines Report takes each of the five different types of capital, and tells the reader what it means, why it is important to an organisation and offers roughly ten principles through which an organisation can enhance that capital. For example, for ‘natural capital’ an organisation can choose to ‘prevent the physical degradation of nature and protect and enhance biodiversity and eco-system functions’.

It is up to individual organisations to select the guiding principles that best fit their values, vision, mission, strategies and operations. These guiding principles should then be communicated to the organisation’s stakeholders and act as a focus for improving their sustainability performance [2]. If an organisation has already adopted or signed up to external codes or standards, it can choose to use the SIGMA Guiding Principles to compare with the coverage, depth and breadth of its existing approaches.

[3] consists of four systematic phases, broken down into detailed sub-phases to allow an organisation to develop, plan, deliver, monitor and report on its sustainable development strategy and performance. The four phases are:

1. Leadership and vision: define the vision for sustainability and ensure leadership support.
2. Planning: decide what needs to be done to improve performance.
3. Delivery: improve performance.
4. Monitor, review and report: check that improvements are happening and prove it. The SIGMA Principles of building accountability and of enhancing capital are embedded within each phase.

The SIGMA Guidelines show how to use the Management Framework through a series of tables. Each table gives information on steps in each of the four phases. They all provide:

Key questions to focus on.
A cross check of how intended activities link to the organisation’s chosen principles.
Who needs to be involved.
What the key activities are.
When they need to be implemented.
A list of helpful resources.
Expected outputs and outcomes.
Key implementation issues of which the organisation may need to be aware.

The SIGMA Toolkit provides a range of practical solutions to support the SIGMA Management Framework and to address specific challenges. It includes:

A business case for sustainability.
A SIGMA Management Framework benchmark questionnaire.
The SIGMA Sustainability Scorecard (initiated by the Balanced Scorecard principle).
A stakeholder engagement process based on AA1000AS.
An approach to environmental accounting.
The Global Reporting Initiative’s approach to performance measurement and sustainability reporting
A tool that illustrates the contribution of existing systems, standards and approaches to the implementation of the SIGMA Guidelines.
A summary of supporting standards, guidelines and tools.

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Potential benefits

The Guidelines provide organisations from all sectors with a comprehensive and practical approach to integrating sustainability into their strategies and operations.
They combine learning, innovation and compliance through guidance and assurance rather than a strict list of prescriptive standards to meet.
They are flexible and applicable to a wide range of organisations that want to address sustainability. It is possible to use the parts that the organisation feels are most relevant.
The Guidelines are incorporate and complement many other frameworks and standards, including the AA1000 AS and a version of the Balanced Scorecard.

Potential limitations

Comparisons with other similar organisations will be difficult due to the dearth of experiences with small organisations.
The Guidelines are extensive and may be too labour intensive and time consuming for some small organisations to implement.
The Guidelines may be expensive for some organisations.

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Who can use the SIGMA Project tools?

Any organisation can use all or part of the Guidelines, although mainly larger companies have used it so far. The SIGMA Management Framework and the SIGMA Toolkit, focusing on practical details, are particularly relevant to managers and personnel who are responsible for directing, planning or implementing sustainable approaches in their organisations.

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What resources are needed?

Leadership

The developers of SIGMA suggest that organisations may choose to establish a dedicated team for implementation though it may be possible for one person to lead on the work in smaller organisations. It may be used in whole or in part to integrate existing management systems, to establish a stand-alone management system, or as guidance to broaden existing management practice. Organisations may enter the cycle at different points and work through the phases at different speeds according to their particular circumstances and existing systems. For example, some organisations may feel they have a well-developed management system in place but need to clarify or revisit their leadership and vision. For others, embedding sustainability into the planning and delivery of their work may be more important.

Proficiencies or skills

These will vary depending on how the organisation uses the tool, but it is recommended for the team or individuals to have had experience with social research, such as interviews, questionnaires and reporting. Experience of other approaches included in the SIGMA Toolkit such as the Balanced Scorecard or AA1000AS will help with the process.

Staff time

Sustainability is focused on long-term outcomes and the Guidelines work towards a continuous long-term basis. Significant time will be required to compile, analyse and write up information and implement action.

Courses, support, and information

The SIGMA Project website contains information on support and practical experience of other organisations and corporations who have used the Guidelines [4]. Training is available to implement the SIGMA Guidelines. The British Standards Institution runs regular programmes [5]. Consultants may help with stakeholder engagement and assurance.

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Development, ownership and support

The SIGMA Project was launched in 1999 with the support of the UK Department of Trade and Industry. It is a partnership between the British Standards Institution, Forum for the Future (a sustainability think-tank), and AccountAbility (an international professional body for accountability). The SIGMA Project aims to provide clear, practical advice to organisations to help them make a meaningful contribution to sustainable development [6]. At the heart of the SIGMA Project is the development of the SIGMA Guidelines.

The Guidelines are free to download from the Sigma Project website.

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Social enterprise examples

The Co-Operative Bank

Examples from other sectors:

Boots
British Airways
London Borough of Waltham Forest
Department for Environment Food and Rural Affairs
Northumbrian Water
Jaguar
Powergen

1 For SIGMA, sustainability may best be defined as the “capacity for continuance into the long-term future”. Anything that can go on being done indefinitely is sustainable; anything that cannot is unsustainable.

2 SIGMA identifies a ‘business case’ for sustainable development: “A body of evidence and arguments highlighting how improved sustainability performance can maximise opportunities and minimise potential risks for an organisation. The SIGMA Guidelines focus on making a business case within a specific organisation.”

3 The SIGMA brochure gives a definition of a management system, as “a means by which organisations can formalise, document and improve their management practices. A management system usually incorporates consideration or development of organisational policies, programmes, procedures, structure and resourcing; staff roles, responsibilities and training programmes; operational controls; planning (strategic and operational); internal audits, management reviews, etc. The management system is intended to facilitate the delivery of continual improvement in overall business performance.”

4 www.projectsigma.co.uk

5 www.bsi-global.com for more details.

6 The SIGMA brochure lists a variety of perspectives on ‘sustainable development’ including: The UK Government’s definition in the Sustainable Development Strategy, published in May 1999, that defines sustainable development in terms of four objectives: social progress which recognises the needs of everyone; effective protection of the environment; prudent use of natural resources; and maintenance of high and stable levels of economic growth and employment.

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